Nielsen Design Has the Complete Solution: Search Engine Marketing and Web Site Design | Orlando | Tampa

Knowledge is power on the search engines.

We have been answering questions for a long time. Here are some popular answers.

How much does a web site cost? :
	There are quite a few factors that are going to affect the ultimate cost of your web site. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your future web site will be. You will also need web hosting and domain name registration.

How long does it take to have a web site designed? :
	The time frame is determined by the size of your web site, the complexity of your site design, and our current client design schedule.

What is web hosting? :
	Hosting is at its simplist is a folder located on the internet that contains your website. The important things to remember when choosing a host is reliability, services, and experience. We have been using the same host for 10 years now and has brought us a 99.99% uptime. Hosting is typically a monthly or yearly payment.

What is Web Site Content? :

Content can be text, images or anything that is apart of the information you are trying to pass on to your visitors. When most designers talk of content they really mean text. You will hear the term "content is king" and when it comes to the search engines this is true. Most clients create there own content, however you will acheive better results by having a search engine copywriter on your side.

What domain name should I choose? :
	This depends on how you are going to use it. If you are going to be telling people over the phone, choose one that is easy to say and spell out loud. Above all, I would choose one that is memorable and not confusing.

How much does a web site cost? :
	There are quite a few factors that are going to affect the ultimate cost of your web site. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your future web site will be. You will also need web hosting and domain name registration.

What is the difference between a “static” and a “dynamic” site? :

A static site is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML - so you'd either have to do it yourself using a webpage editor like FrontPage or pay me to go in and edit the site each time you wanted something changed.

A dynamic site is written using more complex code and can do a lot more. For instance, I can make an area where you can log in and change various parts of the site, such as adding information or products. This is because each page is constructed based on the information in a database, and the information in that database can be changed via another interface.

Dynamic sites can reduce ongoing maintenance costs if you don't want to change things yourself with a webpage editor or with the HTML. They usually cost more to develop, as they require more complex coding and a content management utility needs to be developed to help you manage your website information.

Another benefit of dynamic sites is that they allow you to change only the content of the site and not the design, so you will not be able to accidentally break the visual style of the site. They have other benefits when sites start to get very large, as they make data management much more efficient and your site more expandable.

How do I get my website listed on search engines, especially Google? :
	Modern search engines like to find your site naturally, through links to your site from other sites. Google especially relies on your incoming links to determine your popularity and relevance.

Why we need to define website architecture? :

Building a website without the website architecture its like building a house without a blueprint. We need to write on paper your ideas with our knowledge and suggestions before we start coding. We'll then code as planned. Otherwise imagine how difficult it might be for an architect to add or remove columns to a house and how expensive it might also be for you to pay for materials and resources each time the architect add or remove a new column. When we keep things organized it helps the process to get it complete quickly.

Why validated code its important to design a website? :

There's a lot of competition to get good spots in the search engines for some specific keywords or key-phrases, so proper html syntax and a clean code help toward better rankings. Let's say we have two competing sites, both are suitable for the top spot and the search engine has a tough time deciding who to put first. Chances are that the validated site with proper syntax will be the winner. Validation of the html code on your site alone will certainly not guarantee or secure you a high rating, but as with so many other things it will help and might even be the contributing factor to get you across the line.

What does website usability mean? :

It means the ease with which users can perform the tasks associated with your web site. Think of it as the quality of a user's experience when interacting with a product or system. When we're developing or creating a website, we try to keep things simple for your clients/prospects, if we keep it simple for them, then it will become a good website and it will invite people to contact you. Simple doesn't mean low quality, it means doing all that is possible to make it better and understandable.

How frequently do I need to update my website? :

It depends on what you're doing with your website, but we definitely recommend you a plan for this. Content is critical for optimization and "fresh" or new content is an important factor for ranking. If you have a small business brochure website you might probably want to update twice a year some pages on your website, you might also have a page to display the latest news on your website and you can add a couple of notes once a month or every two months if you want. For e-commerce or database websites you might update or add content more frequently, those kind of websites are build to have those changes as need it. In any case if you're doing optimization, you might want to talk with our optimization people about the importance of getting new information on your website and what will be the best way to do it without having problems with the code and content to optimize your website.

If you have more questions just let us know. We are always available to answer any questions you might have.