Nielsen Design Has the Complete Solution: Search Engine Marketing and Web Site Design | Orlando | Tampa

Knowledge is power on the search engines.

Here is the situation. A potential client comes to us with a brand new web site. It looks great it has great graphics, looks very cool... and they haven't sold anything from the site. After a breaking the site down into parts we found that the search engines were never considered when creating the site. With no traditional marketing in place the customer assumed the normal submissions to google and yahoo would be bringing in tons of customers and they never came.

There are millions of web site on the internet that never see the light of day. Optimizing your web site to include search engine placement into the navigation, structure and organization of the web site is essential.

So what makes a difference? :
	Optimize for search engines from the beginning. Find the keywords your customer are using and make sure they are apart of the navigation and structure of the site.
	Pay per click advertising is a great way to get business to your site quickly if you do it the right way. Its one of the few ways you can directly measure your ROI.
	Your site MUST be easy to spider by the search engines, and be usable by your customers. The goal is to reach out to your customers on the search engines and keep them excited on your site until they buy.
	Search orientated copy writing is the most overlooked aspect of a web site Your copy must be targeted to the customers you are trying to attract.
	Research, research, research. It is vital to research the keywords and target market you hope to bring to your site. We spend a lot of time in this area.
	Be link worthy. Make sure your site is something another site would be proud to link back to your site.
	Be an expert. Most customers are look for a solution to a problem. When you can show them you are the answer they will come running.

In today's ultra competitive online market, you must have a mix of search engine minded marketing, traditional advertising, and knowledge of how your target customer will behave. Nielsen Design found the experts in the search engine marketing, Usability and Web site design and created a process that uses all the best of the techniques that have proven results. Give us a call and we can analyze your site and bring the customer to your door.